CREATE SIMPLE YET SOPHISTICATED SOLUTIONS FOR COMPLEX PROBLEMS

My name is Soo Choi and I’m a graphic designer who seeks to create simple yet sophisticated solutions for complex problems. My motto is to stay unconventional yet rational and be open-minded. As a graphic designer, it’s very important to be able to empathize and observe through multiple perspectives; and that requires a good balance of being aware of both ourselves and the world around us. Once we’re able to separate our egos out of the equation, that’s when we’re able to see everything with a clear vision and find the answers.